My work: Arts Organisations

I work with artists and arts organisations to tell their stories clearly, creatively and with integrity. As a practising artist, I understand first-hand what it means to self-organise, self-promote and build audiences from the ground up. I’ve independently produced exhibitions, promoted my own work, and written, designed and edited artists’ promotional materials; experience that shapes how I approach communications today.

I work with artists as a peer: briefing creatives on commercial projects, supporting their ideas, and helping translate artistic values into accessible, engaging public-facing communications. Alongside this, I collaborate with arts organisations on promotion, branding, and social media strategy; creating thoughtful, audience-focused content that strengthens visibility while staying true to an organisation’s ethos.

My work in this area spans social media, newsletters, email newsletters, PR and tone-of-voice development, with a focus on clarity, consistency and care.

The Other MA: Integrated Campaigns for an Alternative Art School

At The Other MA, I have delivered integrated PR, email and social media campaigns for exhibitions, publications and staff recruitment. Each campaign was designed to reflect the organisation’s experimental ethos while reaching new and relevant audiences.

What I did:

  • Led PR, email and social media campaigns across multiple projects

  • Produced press and stakeholder materials

  • Coordinated campaign timelines and messaging

Impact:

  • Successful recruitment and exhibition promotion campaigns

  • Expanded visibility across arts networks and publications

  • Sold-out first edition of How To Set Up An Art School, with a second edition released within months

Colchester Art Society: Social Media & Newsletter Strategy

I currently lead social media and newsletter strategy for Colchester Art Society, developing clear and consistent messaging for members, artists and the wider public. My work focuses on improving transparency, strengthening the Society’s reputation, and making its programmes and processes more visible and accessible.

What I did:

  • Developed a cohesive communications strategy across Instagram and email

  • Refined tone of voice and visual identity

  • Planned and delivered content calendars for exhibitions, events and organisational updates

Impact:

  • 35% month-on-month growth in social engagement since September 2025

  • Increased newsletter open rates

  • Improved public understanding of the Society’s activity, governance and values

Tilt Ceramics:  Brand Identity & Tone of Voice

For Tilt Ceramics, I designed the logo, wrote brand copy, and consulted on tone of voice to create a cohesive and confident identity that reflects the maker’s practice.

What I did:

  • Logo design

  • Brand and website copy

  • Tone-of-voice development

Outcome:

  • A clear, distinctive brand presence aligned with the studio’s values and audience